To give customers what they want, traditional brick and mortar retail is rapidly morphing into e-tailing, or electronic retailing. Providing customers a seamless omni-channel experience across multiple platforms requires technology to manage everything from online ads to checkout and payments. But how do restaurants book more tables?
Many restaurant owners haven’t made the leap to e-tailing, either because they don’t see the benefits, or because they find it a challenge to adapt; however, effective tools for online booking with up-sell capabilities can turn a restaurant’s website into a robust online marketplace.
Online Booking Systems
Different than reservation systems, online booking systems manage venue rentals for events, accommodations and tours. Most booking systems use software that seamlessly integrates into your existing website using modules or plug-ins, unlike a third-party reservations sites like OpenTable. These systems feature calendar management, photo galleries, payment management, contract execution, and cancellation processes.
Additionally, these systems give you the ability to create alternative revenue streams.
Up-Sell Using Add-Ons
Seek a booking software provider that includes the “add-on” feature. It’s an extension that allows for the customization of add-ons during the online checkout stage. An add-on is the inclusion of additional products or services. This unique up-sell tool is a great way to maximize revenue generated through space rentals and special events.
Why stop at holiday parties when you can host year-around events? For instance, what about booking professional networking events, social mixers, wine classes, cooking classes, or selling online gift certificates? Bar owners might offer advanced seats when broadcasting sporting events.
Cost-Efficiency
Depending on your web platform, you may be able to use a free or a low-cost cloud-based service provider. Check out providers like Event Compass, Skeeda, Zozi Advance, or Checkfront.
And don’t panic if you’re not tech savvy. Most website management systems permit module and plug-in installs using “one-click install” from website control panels. If yours doesn’t, most providers offer tech support and easy to follow guides to get you up and running.
Read Attracting Holiday Business This Year for tips on booking more parties and creative add-on ideas to book more tables.
